Sales Efficiency through Covid : Reading the Tea Leaves for Startups
Tomasz Tunguz
OCTOBER 29, 2022
In 2017, SaaS companies reported their cost of customer acquisition had increased by 65% in the previous five year period. What happened to these figures during Covid? We can examine the sales efficiency of public software companies to get a sense. Since 2016, the average public software witnessed its sales efficiency winnowed from 52% to 47%, a decline of about 10%.
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