Wed.Dec 22, 2021

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Automate Your Marketing Process With These 12 Easy-to-Use Tools

StartupNation

Marketing automation is all about optimizing your campaigns to reap all the benefits of digital marketing. Investment for marketing automation technology is getting more sophisticated, projecting an increase of $25 billion by 2023. This staggering growth has been consistent since 2017 at an annual rate of 14%. This article will reveal 12 great tools that will easily help you automate your marketing process.

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Serial fintech founder raises $20M for Ant Money to make micro-investing even more accessible

TechCrunch

Serial fintech entrepreneur Walter Cruttenden founded Acorns with his son, Jeff, in 2012 with the goal of helping low- and middle-income households invest and save responsibly. The pair wanted to simplify investing for the millions that have trouble getting started or continuing to invest. Then in 2018, Walter went live with a new company — Blast.

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5 Ways E-Commerce Entrepreneurs Can Make More Data-Driven Decisions in 2022

StartupNation

E-commerce thrived in 2021, but if you want your brand to really take off in 2022, you need to focus on the data. Data-driven decision-making is the key to success in the modern world of e-commerce. If you want to turn your business into a powerhouse this upcoming year, you need data to support you every step of the way. Here’s how to make more data-driven decisions and move your business forward: Identify goals and KPIs.

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Despite scrapped IPO, Babbel sees fast growth for its language learning service

TechCrunch

Berlin-based language learning service Babbel was supposed to IPO on the Frankfurt stock exchange in late September. But only a few days before the initial listing the company pulled the plug with an eye on the developing Evergrande debt crisis that made the global stock markets very nervous. It has yet to announce a new date, but as Babbel CEO Arne Schepker told me, the company continues to monitor the markets.

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Digitalization: 5 Tech Updates That Will Help You Survive The Recession & Thrive

Lack of digitalization decreases business competitiveness. To thrive, embracing modern solutions becomes essential. The approach to digitalization often aligns with a company's business model. This shift not only boosts productivity but also automates processes and improves security. The tech market offers a wealth of technologies tailored for management, planning, and forecasting, replacing outdated pen-and-paper methods.

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Launched At the Pandemic’s Start. Maggie Owens Business Thrives Today.

Smart Hustle Magazine

Launching your own business at any time is a challenge. Doing so during the pandemic can prove to be an enormous feat. While some businesses have been doing exceptionally well due to these times, (think cleaning services, Amazon, and grocery stores), others, (think restaurants and party stores) have had a steep hill to climb just to stay afloat. Maggie Owens is the founder of Presley Paige , a gift and paper store headquartered in Arkansas.

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Forks In The Road: The Importance of Interim Checkpoints

The Seraf Compass

If the business precept is true, that you “manage what you measure”, checking in on your team with regular checkpoints is key to a successful process. Over the years we have run into a series of surprises with diligence teams. Sometimes we discover diligence teams that turned out to be off drilling dozens of dry wells. Other times we have CEOs call on a Sunday afternoon very distressed about an interaction with a member of the diligence team.

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Ocurate raises $3.5M to show customer lifetime value for B2C companies

TechCrunch

Ocurate , a startup using artificial intelligence to predict customer lifetime value for e-commerce businesses, took in an oversubscribed seed round of $3.5 million. Backers in the round include 8-Bit Capital, DCF Capital, Data Community Fund, AIX Ventures, Italmobiliare, Streamlined Ventures and some individual strategic angel investors like Adam Metzger and Mazen Al-Jubeir.

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Here’s how to live: Create.

Derek Sivers

The most valuable real estate in the world is the graveyard. There lie millions of half-written books, ideas never launched, and talents never developed. Most people die with everything still inside of them. The way to live is to create. Die empty. Get every idea out of your head and into reality. Calling yourself creative doesn’t make it true. All that matters is what you’ve launched.

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[BlueNalu in EcoWatch] Getting to the root of our outdated food system

OurCrowd

It’s time to question and challenge our global agricultural and seafood supply chain with a new wave of bold and innovative solutions. Read more here. The post [BlueNalu in EcoWatch] Getting to the root of our outdated food system appeared first on OurCrowd Blog.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Apple’s App Store Connect will be open on Christmas: Can developers take advantage?

TechCrunch

Apple is breaking with holiday tradition: The company announced early last month that its App Store will continue to review developer submissions over the holidays, welcome news for app developers facing their busiest season. Previously, an app that needed to release a bug fix or a critical update on Black Friday or during the final hours of Christmas shopping couldn’t push a fix for days.

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WJR Business Beat: OnArrival.com, a Detroit TechTown Success Story (Episode 337)

StartupNation

On today’s Business Beat, Jeff Sloan talks with the founders of OnArrival.com, a personalized travel recommendation service spurred by a big idea and the help of Detroit’s TechTown. Tune in to the Business Beat, below, to learn more about OnArrival.com: Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat.

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Dear Sophie: What’s allowed between a K-1 visa and a green card?

TechCrunch

Sophie Alcorn. Contributor. Share on Twitter. Sophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awards’ “Law Firm of the Year in California for Entrepreneur Immigration Services.” She connects people with the businesses and opportunities that expand their lives. More posts by this contributor. Dear Sophie: How to maneuver the latest travel bans, H-1B alternatives.

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WJR Business Beat: OnArrival.com, a Detroit TechTown Success Story (Episode 337)

StartupNation

WJR Business Beat Transcript. Good morning, Paul! Jeff Sloan: This morning on the Beat, an entrepreneurial success story by a really dynamic couple that has the desire to make a success out of their big business idea. And they’re doing just that. They’re doing just that with the help of the Start Studio at Detroit TechTown. The company? OnArrival.com.

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PE Mastery: CAPTARGET's Playbook for Quality Lead Flow

CAPTARGET presents a masterclass in M&A deal sourcing. Learn to cast a wide net, embracing seller self-identification. Consistency is the linchpin: keep the origination process steady for a reliable flow of opportunities. Diversify your tactics, employing various tools and vendors. Tech matters! Understand DNS settings, domain authority, and brand presence for optimal outreach.

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Side Hustles Only Exist to Find Your Effortless Version of Freedom

Entrepreneur's Handbook

Freedom is completely misunderstood. Making money is procrastination. Continue reading on Entrepreneur's Handbook ».

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7 Critical Elements for Your Startup Landing Page to Convert

StartupNation

So, you’ve decided to launch a startup. Congrats: That’s a bold decision! Now it’s time for prompt actions. You need to make the world know about it, claiming your place in the bottomless sea of online businesses struggling for a customer’s attention. And while your ambitions may spread to designing a fully featured website with a blog and SEO strategy to promote it, that’s not the very first thing to do.

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Soft Launch: Meaning, Objectives, Strategy, & Examples

Feedough

In the face of cutthroat competition, businesses continuously strive to. Read more.

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[Superpedestrian in ITS International] Moovit app features Link e-scooters

OurCrowd

Moovit’s app now features Link electric scooters in more than 40 cities across North America and Europe as part of an agreement with parent company Superpedestrian. Read more here. The post [Superpedestrian in ITS International] Moovit app features Link e-scooters appeared first on OurCrowd Blog.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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AngelList just closed a $25M fund to back startups based on hiring velocity

TechCrunch

Over the past year, AngelList has grown from a platform that connects angel investors with startups to an end-to-end suite of tools, working on everything from fund operations to founder cap table management. Throughout this growth, the company has quietly amassed millions of data points that show appetite, both from investors and regular employees, for burgeoning startups.

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[TetaVi in Calcalist] Combat vs. Tech: Does your IDF service determine your future?

OurCrowd

While many Unit 8200 recruits set themselves up for lucrative jobs, high tech leaders that served as IDF fighters say they would not change a thing. Read more here. The post [TetaVi in Calcalist] Combat vs. Tech: Does your IDF service determine your future? appeared first on OurCrowd Blog.

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Dealroom raises €6M Series A for its startup data, market intelligence service

TechCrunch

European startup and venture capital data company Dealroom has raised a €6 million Series A, it told TechCrunch. The company’s new capital comes nearly two years after it raised €2.75 million in early 2020. Its database competes with a number of rivals in North America, including PitchBook , CB Insights , and my former employer Crunchbase. Beringea led the Series A, which also saw participation from Knight Venture Capital and Shoe Investments , firms that previously invested in the company

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[Superpedestrian in Nottinghamshire Live] What the new e-scooters rolling out across Nottingham are really like to ride

OurCrowd

E-scooters divide opinion like nothing else in Nottingham, with some thinking they’re the best thing since sliced bread, and others thinking they’re a scourge on the city’s streets. Read more here. The post [Superpedestrian in Nottinghamshire Live] What the new e-scooters rolling out across Nottingham are really like to ride appeared first on OurCrowd Blog.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Carve out a place for your brand with a positioning statement

TechCrunch

Jamie Viggiano. Contributor. Share on Twitter. Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. More posts by this contributor. Create target customer personas to develop successful growth strategies. Start building your brand book with a visioning workshop.

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[EquipmentShare in Pit & Quarry] Case Power & Equipment of Florida forms following acquisition

OurCrowd

EquipmentShare acquired the equipment fleet and operations of six Trekker Tractor locations in Florida, and it is introducing its construction equipment sales and service operations as Case Power & Equipment of Florida. Read more here. The post [EquipmentShare in Pit & Quarry] Case Power & Equipment of Florida forms following acquisition appeared first on OurCrowd Blog.

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Interactive Monitors and the Building Blocks for Meeting Rooms

StartupNation

The meeting room of the future includes redesigned workplaces, new technologies, and continued or new support for collaboration between local and remote employees. Developing a collaborative, agile workforce is the single most important concern to many employers these days, because it’s a means of ensuring organizational health and competitiveness. As they face the challenges presented by recent worldwide business disruptions due to the COVID-19 pandemic, employers nonetheless now are wrestling

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TikTok rival Triller to go public via merger with SeaChange International

TechCrunch

Short video app Triller is set to go public via a reverse merger with video-tech company SeaChange International, the two companies announced on Wednesday. The combined entity will be valued at approximately $5 billion. The boards of both companies have approved the proposed merger and the deal is expected to close in the first quarter of 2022, subject to regulatory and stockholder approvals.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.