Zen Capitalism
Founders Coop
SEPTEMBER 16, 2022
We all need a kick in the ass once in a while. I got one Wednesday when I read the New York Times article on Patagonia founder Yvon Chouinard’s decision to put his family’s entire $3B ownership stake into a perpetual trust , with 100% of future company profits dedicated to protecting the environment. I worked for Yvon and Malinda in the mid-’90s, first heading up the “technical” products group (all the sport-specific products requiring specialized fabrics and construction), and then leading the
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