Does Your Startup Need Relationship Counseling?

The best startups are like relationships. If you want them to succeed, keep your expectations reasonable.

Aaron Dinin, PhD
Entrepreneurship Handbook
5 min readOct 26, 2023

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Photo by marqquin on Unsplash

One of my best friends has been dating the same guy for nearly five years. But, recently, I’ve noticed when someone asks her if she’s going to marry her partner, she hems and haws and starts making excuses…

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I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com