Thu.Oct 04, 2018

article thumbnail

Not Yet Up on Influencer Marketing? Start Here

Entrepreneurs' Organization

Written for EO by James Scott, a marketer and co-founder of Essay Supply. Today, influencer marketing is one of the most effective tools for building brand loyalty and boosting sales in a short time period. If you have never worked with social media celebrities before, now’s the time to learn how to make influencer marketing work for you. 1.

media 130
article thumbnail

Will your company’s sale be celebration or silence?

Berkonomics

First, there are at least three types of exits. I’ve been involved with well over twenty successful exits and four initial public offerings over the years, some of them with monstrous gains, some more modest. Then in addition, there are the exits that returned some portion of capital, but nothing more. And finally, there are the thirty-plus sad exits that were complete write-offs for the investors, sometimes regaining some portion of note-holder or creditor money in the process.

board 54