The Immediate Need Of Getting Disruptive Innovation Right
All innovators might not be disruptors, but all disruptors certainly are innovators.
Published in
8 min readJan 4, 2022
It was the late’90s. I was working in a company that was the market leader of French fries across all regions, selling our products to big chains like McDonald’s, Burger King, and Wendy’s. We got around 80 percent of…