The Immediate Need Of Getting Disruptive Innovation Right

All innovators might not be disruptors, but all disruptors certainly are innovators.

Juana Catalina Rodriguez
Entrepreneurship Handbook
8 min readJan 4, 2022

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Disruptive Innovation — freepik

It was the late’90s. I was working in a company that was the market leader of French fries across all regions, selling our products to big chains like McDonald’s, Burger King, and Wendy’s. We got around 80 percent of…

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Passionate about business, innovation, circular economy, and disruption. Top Writer in Innovation. Enjoys a warm cup of tea 🍵. https://linktr.ee/jncnova