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In a world where everything is increasingly tailored to people’s needs, inbound marketing is crucial to getting your brand out there. Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is videomarketing content as effective as they say?
The same is true for high-quality digital marketing content. The better you know your audience, the more effective your posts and videos will be at converting leads — making audienceresearch crucial to achieving your marketing goals. Here’s how: Use your current client database. Survey your clients.
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