Five Low-Cost Customer Acquisition Tactics for Startups


Content Marketing. Content marketing is one of the most popular customer acquisition strategies out there. Implementing an effective content marketing strategy is one of the best ways to establish legitimacy and authenticity as a new business. . Social Media Marketing.

5 Ways to Revitalize Your Sales Efforts During Tough Times


Almost 30 percent of consumers said they’re not delaying any purchases, and only 50 percent of B2B buyers said they are. That’s why nearly nine out of 10 B2B marketing pros put lead generation at the top of their to-do lists, according to Jumplead.


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15 Business Leaders Share Their Experiences and Insights on Getting Through COVID-19


This time, I connected with 15 startup and SME leaders from my network to discover how they are tackling the current crisis, and what advice they had to offer to others in the same boat. There’s no doubt that COVID-19 set the economic tone for 2020.

Spryker raises $130M at a $500M+ valuation to provide B2Bs with agile e-commerce tools


That market driver has now led to a significant growth round for a startup that is helping the larger of these businesses, including those targeting the B2B market, build out their digital sales operations with more agile, responsive e-commerce solutions.

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten - VC

But, most of use raise capital and source deals the same way people looked for dates 20 years ago: by networking at conferences (or bars). . In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

[Freightos in Business Insider] E-commerce giant Alibaba expands its US presence with new programs designed to help small business owners struggling during the coronavirus


trillion B2B market. The resources — which are designed to help with cashflow, shipping and fulfillment, and digital networking — come nearly a year after Alibaba first began courting American small business owners with its first spate of digital tools.

Big corporations are just slow to act.


If your company’s market is huge corporations, how do you convince investors you can crack the market, and how do you deliver? The corporate B2B sales cycle produces a harshly binary outcome: either the company dies while waiting for a corporate client to sign the paperwork and remit the funds, or else it delivers gigantic outsized sales with relatively little effort. The great advantage of the B2B market is the potentially huge size of revenues from just one sale.