Young Leaders of the Americas Initiative

Building sustainable marketing skills with a Colombian YLAI Fellow

Young Leaders of the Americas Initiative

Building sustainable marketing skills with a Colombian YLAI Fellow. By Shannon Courtney.

Rebranding and expanding your target audience with a social business expert from Brazil

Young Leaders of the Americas Initiative

Rebranding and expanding your target audience with a social business expert from Brazil. By Shannon Courtney.

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3 ways to optimize your e-commerce site for better sales

Young Leaders of the Americas Initiative

3 ways to optimize your e-commerce site for better sales. Adapted from a blog by Christina Gwira of NOYADESIGNS. We all want to make more sales. There is so much more to having success with your online store than simply having a website.

Finding your brand identity in 4 steps

Young Leaders of the Americas Initiative

By Bryce Kelly. In an era where an endless number of apps, news stories, social media posts, and products are all competing for attention, it can be difficult to distinguish yourself from the crowd.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Best practices to building an inclusive business

Young Leaders of the Americas Initiative

By Jewelle Saunders. Having an inclusive, equitable, and diverse workplace has many benefits.

Growing your online presence: How to manage your organization’s social media

Young Leaders of the Americas Initiative

By Bryce Kelly. Standing out from the crowd can be difficult. In the age of social distancing, it can be even more complicated, as so many daily activities have moved online.

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Growth with purpose: Q&A with a YLAI Fellow small-business expert

Young Leaders of the Americas Initiative

By Bryce Kelly. Due to the COVID-19 pandemic, many businesses faced challenges staying open and growing. As changing conditions create a path to returning to normal, many businesses that persevered through these challenges are seeing rapid growth during the recovery.

5 brand positioning strategies to help set your business apart

Young Leaders of the Americas Initiative

By Jewelle Saunders. There are definite benefits to focusing on your branding efforts for your business or organization. According to HubSpot , “Successful branding yields benefits such as increased customer loyalty, an improved image, and a relatable identity.”

Creating agents of change in El Salvador with sustainable wearable art

Young Leaders of the Americas Initiative

By Jewelle Saunders. Everyone deserves to have equal opportunities, rights, and benefits,” says Marí?a a Suriano, 2018 YLAI Fellow. “It It is time for everyone to fight for what is right and fair.”. María, who was born and raised in El Salvador, is the founder of Masshii.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

How one YLAI Fellow turned her personal journey into a business empowering marginalized girls in Canada

Young Leaders of the Americas Initiative

By Bryce Kelly. Launching your business or nonprofit organization will often be about more than offering a product or a service. It will be about telling your story.

Finding your target audience with help from a YLAI Fellow design expert

Young Leaders of the Americas Initiative

By Yarielka Arrieta Batista. For businesses to have a successful marketing strategy, they must first have a defined target audience. Along with making sure your brand reflects your business, who your brand targets is also an important consideration.

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5 ways to be an ally to marginalized groups

Young Leaders of the Americas Initiative

Who lives on the periphery of your community and why? Marginalized groups exist nearly everywhere. They are people who are denied involvement or face limited involvement in social, economic, educational, political and/or cultural life.

Create community: Advice on branding from YLAI Fellow Luisfer Pelayo

Young Leaders of the Americas Initiative

By Luisfer Pelayo, founder of ATÁLIA. When we start a brand, we rarely begin with thinking about the community around it.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Using social media as a tool with one YLAI Fellow’s unique jewelry brand

Young Leaders of the Americas Initiative

By Yarielka Arrieta Batista. Due to the COVID-19 pandemic, small businesses around the globe have shifted their business methods from face-to-face to digital. Unable to have customers in the store, business owners have to rely on digital marketing for their products and services.

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How to identify, target, and keep your digital audience

Young Leaders of the Americas Initiative

By Glenn Pingul and Bryce Kelly . During a recent poll of YLAI Network members, an overwhelming number of young leaders noted that while they understood the importance of branding, they still felt as though they were struggling to figure out just who they should be marketing toward.

Promoting women’s advancement in Haiti through creative baked goods

Young Leaders of the Americas Initiative

By Caroline Sachdeva. 2017 YLAI Fellow Marie Flore Morett, owner of Delices de Marie Florett , has worked to create a welcoming community in Haiti to empower women to seek employment opportunities and work to decrease the job and wage inequalities present in Haiti.

Creative ways to earn money in difficult times

Young Leaders of the Americas Initiative

By Elise Kemp. Life is unpredictable. Markets take a turn, opportunities disappear, and unforeseen circumstances prevent us from being able to follow through with business as usual. Adaptability is the key to survival in an ever-changing world.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

What entrepreneurs need to know about unconscious bias

Young Leaders of the Americas Initiative

By Jewelle Saunders. Prioritizing an equitable workforce is one of the critical factors that grow an organization to be more successful. Businesses have a healthier workforce, higher productivity and greater profitability when focusing on equity, diversity and inclusion.

Lighting the torch of change: Youth volunteering in Haiti

Young Leaders of the Americas Initiative

By Elise Kemp. As a part of the YLAI Network’s mission, community involvement in fostering development is critical. Hearing about the impact that our networkmembers are making in their own communities is a real privilege and helps us see how impactful it can be to volunteer locally.

Meet the man empowering young leaders by starting with their computer repairs

Young Leaders of the Americas Initiative

By Jewelle Saunders. Driven by a desire to help people from a young age, YLAI 2018 Fellow Janeel Boon aims to empower others to see their leadership ability within themselves. Before starting his own company, Boon’s Computer Repairs , in 2014 in St.

What makes a good leader: Insight from YLAI Fellows

Young Leaders of the Americas Initiative

By Bryce Kelly. While we know the L in YLAI stands for “leaders,” do we know what our leaders in YLAI stand for?

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

One social entrepreneur and activist’s mission to defend the environment and indigenous communities in Venezuela

Young Leaders of the Americas Initiative

By Bryce Kelly. 2017 YLAI Fellow Victor Rujano Bautista is the co-founder of Culturas Indígenas y Medio Ambiente Sustentable (CIMAS), an organization committed to promoting and defending the human rights of indigenous peoples and the protection of the environment in the Venezuelan state of Zulia.

Why equality is not the same as equity

Young Leaders of the Americas Initiative

The words “equality” and “equity” look similar, sound similar, and even point to the same concept of fairness. So it is understandable if, at first, you think they mean the same thing.

Remodeling English language education in Costa Rica

Young Leaders of the Americas Initiative

By luck when he was young, Alex Solano took an English language course that would change his life. One inspiring teacher forever changed the way that Alex viewed education, and he received a scholarship to continue taking courses on teaching English.

One woman’s path to financial empowerment leads the way

Young Leaders of the Americas Initiative

2018 YLAI fellow Kenishia Mais is the founder of ThrivingDollars , a financial education platform empowering young adults with the tools and resources they need to make smarter decisions, create their ideal financial lives, and gain the freedom to pursue more of what they love.

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

Advice from an entrepreneurship expert, with Professor Michael Goldberg

Young Leaders of the Americas Initiative

The YLAI Network hosted Michael Goldberg , a professor of entrepreneurship and an expert in international business development, for a Facebook chat in November for Global Entrepreneurship Week. Michael answered questions from network members requesting advice for their entrepreneurial endeavors.

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5 reasons why prioritizing diversity and inclusion is good for business

Young Leaders of the Americas Initiative

By Bryce Kelly. How much does prioritizing diversity and inclusion impact your company’s bottom line? Quite a lot, actually.

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How one YLAI Professional Fellow unlocks potential through mentorship in Antigua and Barbuda

Young Leaders of the Americas Initiative

By Caroline Sachdeva. “I I believe each individual is unique and possesses greatness within them,” says Janese Henderson. Janese, a 2017 YLAI Professional Fellow, is the founder of Jan’s Empowerment Institute (JEI) in Antigua and Barbuda.

Creating a forever home for this Trinidadian community and the endangered animals within it

Young Leaders of the Americas Initiative

By Jewelle Saunders. 2018 YLAI Fellow Rondell Hamilton is the founder of Rennie’s Orphanage and Animal Rescue (ROAR) in Trinidad, a nonprofit organization managing the rehabilitation, repopulation, and rescue of wild animals.

How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

Mentor Talks: How to lead in a post-pandemic world

Young Leaders of the Americas Initiative

Posted by Young Leaders of the Americas Initiative – YLAI on Wednesday, May 20, 2020.