Weekly đ„ #12: Avoiding Your Next Rebrand Disaster
Welcome to another edition of our new newsletter! Youâll receive the best practical startup advice straight to your inbox every week.
In this weekâs edition, we discuss:
- How to avoid another bad rebrand for your startup,
- Building a 50,000 subscribers newsletter business,
- The state of the crypto markets (with Arthur Hayes).
Letâs get into it.
Donât rush into branding disaster 2.0
Itâs a familiar story. You launched your idea w/ whatever brand you could throw together in a desperate rush to get to market. Now⊠you hate that brand and curse the day you created it. But before going anywhere near the design software, here are five things to check off the list:
- Evaluate your audience â unlike when you branded the first time, you now have a greater pool of customers to understand and target. Appeal to them!
- Assess your competitorsâ branding â Study others in the market, not to copy them, but to ensure your brand stands out and pulls ahead in the race for customer preference within the target market.
- Speak to senior management â These are the folks youâll be asking to stand in front of your brand and preach the gospel according to your business. Without their buy-in, any rebrand is dead before itâs even begun.
- Unpack your product â Probe the existing product lines to find USPs, and use them to guide your messaging and product development in the future
- Alert your colleagues â Applying the brand youâve developed will require input and the sign-off of various stakeholders around the business. It requires a lot of cooperation. Make sure everyone is on board and ready.
Most importantly, donât rush. Do the groundwork. Develop branding ideas. Then â based on the best available information â make the call.
đ A 5-step checklist to avoid your next branding disaster
Building 50,000+ Subscriber Newsletter Business
Dru Riley is the founder of Trends.vc, a newsletter business model with about 50,000 subscribers that provides reports on interesting areas to entrepreneurs that they can use to grow and accelerate their learning. In this episode, youâll learn,
- To share your message in the shortest, most value-packed way â People see the value in concise content.
- Understand opportunity cost and how to monetize your product.
- The A.E.D.O process â Automate, eliminate, delegate and own, and how to apply this to your business to maximize productivity and profit.
- And many, many other value bombs, from design thinking, setting targets, self-improvement and more.
The state of the crypto markets
âBut let us not shed too many tears, for we have learned through these trials and tribulations that the promise of a new decentralised financial system has weathered yet another test.â
Arthur Hayes drops another must-read in-depth analysis of whatâs happening right now in the crypto world.
Here, he uses Three Arrows Capital (3AC) saga as a lens through which to better understand the true insights that should be gleaned from the current bear market. He discusses 3AC, TerraUSD, Crypto lenders, lending protocols and more.
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