LevelField’s Einhorn is Changing the Way People Approach Investment Research
I had the pleasure of interviewing Andrew Einhorn is the CEO of LevelFields, an AI-driven analytics application that automates investment research and helps self-directed investors find great trades quickly and often. Prior to founding LevelFields, Andrew founded and sold a B2B media intelligence company, architected 4 event monitoring systems, including one for the Department of Defense, and a pandemic monitoring system for MedStar hospital, and served as an advisor to a $65 billion hedge fund.
Thank you so much for joining us!
What motivated you to launch your startup?
My last business used big data mining and analytics to help public companies track events affecting their reputations in real-time. We worked with some of the largest companies on the planet, like Exxon, MasterCard, Discover, etc. And we noticed that the same events kept happening to them, affecting their share prices in predictable ways. After we sold the company, we started with the idea of using AI to help investors better understand how to react to events and to find events proven to move share prices so they could profit from them. Ultimately, we wanted to give smaller investors tools that gave them an advantage — that helped them monitor 6,000 stocks for event catalysts, effortlessly.
What is it that excites you about what you’re building?
Our users are making money. Many send us notes about it and it is thrilling to know we’re impacting lives. But there’s also great satisfaction in making the unattainable, attainable. Before LevelFields, as an investor or options trader, you would have to sit there in front of a computer all day watching the news or trolling stock forums, unsure what to focus on. Now, you can let the AI do the work for you, find you trades, and have the confidence in knowing they are good trades because the proof is right there in the application. You literally see what happened the last 300 times. So, I’m excited to be able to change the way people approach investment research and help people take back control of their time.
What has been your biggest challenge when growing your startup?
The technical challenges have been immense. We spent a lot of time and money to make the system robust and accurate. We could’ve launched a shoddy little MVP and spent more on marketing, but we knew people would lose money if we did that. So we took two years to build our own AI and approach at our own expense.
Beyond that, it’s always a challenge to get the word out that we exist, but those who find us early will definitely benefit the most as we will be raising prices and right now we cost about the same amount as one starbucks coffee a week. Many of our users are making thousands of dollars regularly. That’s a hell of an ROI.
What are your future plans for your startup?
We have a lot of plans, but mostly we’re building what our users ask for. We’re dedicated to doing that and believe that will pave the best path for future success. We’ll add more features, more events, more ways to make money.
If you had to share, “words of wisdom,” with a Founder who’s about to start their own startup, what would they be?
Marry well. Make sure your spouse knows exactly what you’re getting into and is onboard. I’ve been blessed by an incredible wife who supports me through the best and worst days equally. Prepare to spend 3 years with no salary. Ensure you know the industry well or are willing to spend 20hrs a week learning it quickly. And be sure you have cofounders you can count on when things get busy and difficult.
How can our readers follow you on social media?
The best way is through Linkedin, but feel free to email Levelfields directly through our website. https://www.linkedin.com/company/levelfields/
This was very insightful. Thank you so much for joining us!
