How To Launch A New Product

A step-by-step handbook that guides you through the 17 phases of launch starting with an idea to generating millions in revenue.

Dave Schools
Entrepreneurship Handbook
6 min readOct 9, 2023

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Product launches are hard.

There’s never a “right time” to launch, which is why most products flop. But when they succeed, whew, there’s nothing better.

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#2/VP Growth at Hopin. Bylines in CNBC, BI, Inc., Trends, Axios. Founder of Entrepreneurship Handbook (230k followers). Cofounder of Party Qs app. Dad of 3.