Revolution Growth Invests in Team Liquid Parent Company, aXiomatic
The esports and gaming startup partners with industry leaders to create best-in-class shared digital experiences for fans and players alike.
Meet aXiomatic — the leading esports and gaming enabler and latest addition to Revolution Growth’s portfolio.
Who They Are: aXiomatic was founded by a group of iconic entrepreneurs with a mission to build a dynamic esports and gaming portfolio. That brain trust includes Chairmen, Peter Guber (Executive Chairman of the Golden State Warriors), Ted Leonsis (CEO of Monumental Sports & Entertainment and Founding Partner at Revolution Growth), Jeff Vinik (owner of the Tampa Bay Lightning), and Bruce Karsh (Co-Founder and Co-Chairman of Oaktree Capital Management) — industry titans who collectively wanted to invest in the future of shared digital experiences.
What They’re Solving For: Today’s consumers want entertainment to be interactive and immersive — going beyond the screen to engage on an individual and community level. The pandemic has only heightened this appetite for shared digital experiences.
What They Do: aXiomatic believes gaming isn’t confined to the keyboard, console, or phone. Rather, it’s embedded deep within our culture. Accordingly, the company uses its expertise and resources to power changemakers in digital interactive entertainment and bring their ideas to life. And those experiences have proven to be a magnet for an often hard-to-reach audience that brands are eager to access in a legitimate way: young adults.
How They Do It: aXiomatic takes what their team has learned through decades of experience in entertaining and engaging audiences to help bring best-in-class fan engagement products and services to the gaming world. That expertise has resulted in incredible momentum for its portfolio, raising the status of gaming and digital culture from niche to norm.
A Snapshot of aXimotic’s Portfolio:
- Team Liquid: one of the most successful esports teams in the Western market in terms of competitive achievement and fan engagement. Founded more than 20 years ago, Team Liquid is now represented across 19 major esports titles, 120+ athletes, two world-class training facilities and multiple enterprise units, including partnership marketing, media production and content creation, influencer management, technology and innovation, and apparel. According to Forbes, Team Liquid currently ranks as the third most valuable team in esports.
- Niantic Inc.: the world’s leading augmented reality company and a pioneer in real world gaming development, widely known for the international fan-favorite, Pokémon GO.
- Epic Games: an American game and software developer and publisher revolutionizing the digital metaverse through its blockbuster game, Fortnite, and suite of unmatched virtual experience tools and technology, Unreal Engine.
- Dapper Labs: the company behind CryptoKitties, NBA Top Shot, and Flow using blockchain technology to bring NFTs and new forms of digital engagement to fans worldwide.
Where They’re Headed: Leveraging momentum from a banner year of record topline revenue growth, aXiomatic’s latest round will help Team Liquid advance its competitive efforts and international business operations. Funding will specifically support potential mergers and acquisitions, innovation across fan engagement platforms, expanded partnership offerings and activations, and development and infrastructure in Brazil. Revolution Growth is thrilled to offer our broader sports and media expertise to help the company reach audiences from all corners of the digital world.
For more on aXiomatic, visit axiomaticgaming.com.
