Why Everyone Forgets About the Global Computer Network That Came Before the Internet

Entrepreneurs want to build iconic brands, but it’s a lot harder than it looks

Aaron Dinin, PhD
Entrepreneurship Handbook
7 min readApr 19, 2021

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Photo by Ugi K. on Unsplash

Certain brands have such enormous name recognition that they’re used to describe even the generic forms of their product. For example, when I need to blow my nose, I grab a Kleenex. When I…

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I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com