The Secret to Startup Success: It’s Not About Being Amazon, It’s About Starting Like Amazon

Entrepreneurs can learn a lot from one of the most successful companies in history. Just make sure to learn the right lessons.

Aaron Dinin, PhD
Entrepreneurship Handbook
4 min readSep 7, 2023

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Photo by Andrew Stickelman on Unsplash

“I’m building Amazon for the travel industry,” an entrepreneur told me as we sipped coffees. He was…

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I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com