How Honing In On Jobs-To-Be Done Helps You To Develop Breakthrough Innovation
And the story of an old peanut butter cup success
Published in
8 min readFeb 23, 2022
During the pandemic lockdown, we adopted a dog.
The newcomer spent hours catching the little lizards in the garden without any luck. I guess he could have wished for an easier or faster way to catch them, but he enjoyed the…
