Build Your Brand, Not Your Business

Everyone is a brand. Yes, that means you!

Michael Lin
Entrepreneurship Handbook
7 min readApr 13, 2022

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You don’t have to build the next Tesla to have a successful business.

I wanted to be a billionaire.

So I did what everyone in Silicon Valley does — start a startup. Then this happened:

  1. I quit my job
  2. I spent 6 months building a product
  3. I launched it
  4. I got 0 customers

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