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Advice from Warren Rustand: Put Your Head Down and Walk Into the Storm

Entrepreneurs' Organization

Rustand says he’s had calls from more than 300 business leaders at small and medium-sized companies looking for advice. Others recall the 2008 financial crisis. The post Advice from Warren Rustand: Put Your Head Down and Walk Into the Storm appeared first on Octane Blog – The official blog of the Entrepreneurs' Organization.

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How to take advantage of a recession to build your brand

Entrepreneurs' Organization

During the 2008 recession, while everyone else was hanging onto the gunwales of tossing ships, offering bargains, and hoping for a quick end to the pain, a restaurant near our office started remodeling. The following is my advice on how to not just survive, but thrive, during a downturn along with examples of how we’ve used these strategies.

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Praying to the God of Valuation

Both Sides of the Table

Between 2006–2008 I sold both companies that I had started and became a VC. SEEING THINGS FROM THE VC SIDE OF THE TABLE While I was a VC in 2007 & 2008 those were dead years because the market again evaporated due the the Global Financial Crisis (GFC). How’s that advice holding up? Hey, we got to raise again next year.

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How Attractive is Risk Today?

Revolution

Great advice, but hard to do the “correct” thing when consumed by either of those emotions. Taking extra risk in the 2001–02 and 2008–09 time periods paid off. Not coincidentally, these are often the times that people feel more fearful and risk-averse. That discomfort is the point. The highest score ever was 97.6

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How to Manage a Startup Through Troubling Times

Entrepreneurs' Organization

Like the downturns in 2008 and 2001, this has been a very trying time for entrepreneurs running startups. Here is advice I collected for dealing with the stress of running a startup: 1. Brad Feld, a partner at Foundry Group and investor in many successful startups, gave me this piece of advice. Remember that you are not alone.

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How Attractive is Risk Today?

Revolution

Great advice, but hard to do the “correct” thing when consumed by either of those emotions. Taking extra risk in the 2001–02 and 2008–09 time periods paid off. Not coincidentally, these are often the times that people feel more fearful and risk-averse. That discomfort is the point. The highest score ever was 97.6

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The Unsurpassed Value of Surrounding Yourself with Like-minded Entrepreneurs

Entrepreneurs' Organization

During the 2008 housing crisis, my company was on the verge of bankruptcy. The best advice I can give other entrepreneurs is to surround yourself with like-minded people who care about your success, have more experience walking the path you’re on, and can help you not make the same mistakes they did.