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Bootstrapped CPC rule of thumb: ARPU/25

A Smart Bear: Longform

You don’t have that budget, and you’re keen on getting a reasonable return on investment reasonably quickly. © 2007-2025 Jason Cohen Here’s my way. Tune the exact numbers if you disagree with my assumptions!) ☜ Subscribe for more, and Thank you for sharing! No Google tracking. No ShitGPT.

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Specificity: A weapon of mass effectiveness

A Smart Bear: Longform

Here’s a stab at converting generics into specifics; see how much clearer the point becomes: Experts say people increasingly make buying decisions based on Twitter conversations, but in non-technical industries Twitter penetration is still low, so other marketing channels have a higher return on your time investment. No Google tracking.

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Betting Beyond the Bowl: Investing in Sweetgreen Was Always About More Than Salad

Revolution

When Revolution Growth first invested in Sweetgreen in 2013, the whisperings of food and wellness were present but sparse, and the bulk of lunchtime options focused more on convenience than ingredients. something that sounds obvious today but was rare circa 2007. In fact, Sweetgreen has pledged to become carbon neutral by 2027.

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Women entrepreneurs find success despite lack of access to investment capital

Source Link

Since 2007, the number of businesses owned by Black women has grown by 163%. We can’t claim to be building inclusive entrepreneurial ecosystems unless we address the lack of investment resources available to women and minority business-owners. Of those businesses, the same research shows 47% are controlled by minority women.

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TechCrunch: Where top VCs are investing in construction robotics

Dream It

Matt Murphy and Grace Ge, Menlo Ventures Which trends are you most excited about in construction robotics from an investing perspective? We are active in construction with investments such as HOVER and Fieldwire and believe the entire sector is right for a digital and automation overhaul. About 10 percent of our time.

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Some Reflections on VC Investment Decisions

Both Sides of the Table

I started in 2007 with a thesis that my primary investment decision would be about the team (70%) and only afterward about the market opportunity (30%). But they are also a tax on your time with portfolio companies, looking for new investments, running your shop and honestly they are a tax on your family life.

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A Seed Fund Grows in Brooklyn: Announcing Brooklyn Bridge Ventures

This is going to be BIG.

I am ecstatic to announce the creation of Brooklyn Bridge Ventures --my new seed investment fund. I got a term sheet out less than 100 days into the job and was lucky enough to get to work with my friend Rob May as a Board Member for my first investment, Backupify. The last year was especially helpful to me in my career development.

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