start-your-business gen-z-guide-starting-business 
StartupNation
NOVEMBER 9, 2021
Creating a successful digital marketing strategy for any business involves finding out where your target market spends most of its time. If your marketing goals include selling to a young audience, then you can’t afford to overlook influencer marketing, especially on Snapchat. Here are some tips for getting started.
StartupNation
OCTOBER 28, 2020
Gen Z is currently entering the working world in a time of great uncertainty amid the COVID-19 pandemic. Many Gen Zers are also watching businesses make significant pivots with their business models and may be inspired to make similar moves. Why wait for a dream job when you can start your own dream business?
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StartupNation
NOVEMBER 29, 2021
The common denominator, however, seems to be that there is a widespread shift in mindset among American workers that may no longer be compatible with the way the business world traditionally functions. I’d be bold enough to say that this mindset shifted the moment Gen Z entered the workforce. Business should have purpose.
StartupNation
OCTOBER 29, 2020
Millennials and Gen Z are the perfect small business owners. They like to be independent, expect more lifestyle freedom than their parents, and have the digital chops to manage a business online. Forty percent of millennials and 53 percent of Gen Zers freelance. Related: The Gen Z Guide to Starting a Business.
TechCrunch
MAY 10, 2022
Now that so many millennials and Gen Z have embraced the option, “we also see opportunities for new BNPL products for small businesses that are looking to reduce cash flow strains or avoid maxing out credit lines,” said Jason Brown, partner at Victory Park Capital. Senior Editor, TechCrunch+. yourprotagonist.
TechCrunch
OCTOBER 15, 2021
“Burst is the first DeFi-powered bank for Generation Z – we use DeFi to help our users earn more. Before Burst, the founding team worked together building revenue-generating companies for an audience of over 600,000 Gen Z users. By the end of every playbook, you’ve taken an action that gets you closer to your goals.”
Gust
JUNE 24, 2012
As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Customers don’t have your technical base, the passion, and interest in your solution. Here are my key recommendations from her book: Get out of your marketing “comfort zone.” Face reality.
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