Why Taking a Customer-Centric Approach Significantly Reduces Risks and Increases Your Chance of Success
StartupNation
MARCH 16, 2021
To build successful businesses, entrepreneurs must fall in love with solving customer problems more than their own ideas. What separates successful entrepreneurs from the failing masses is the use of innovation to reduce risk and decrease the odds of failure. Bonobos: An example of a customer-centric approach.
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