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Preparing Your Startup for the Next M&A Wave

Revolution

While a few iconic brands including Uber, Airbnb, and Square emerged successfully from the last downturn, most venture-backed companies struggled during this period, and many ended up pursuing M&A strategies. When current and new secondary sale opportunities arise, would you like me to contact you?”

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With a new focus on marketing software, NewsCred relaunches as Welcome

TechCrunch

Co-founder and CEO Shafqat Islam explained that this follows a broader shift in the company’s strategy. Eventually, this led the company to sell its content services business to business journalism company Industry Dive and its owner Falfurrias Capital Partners over the summer.

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How to create a style guide—with 14 style guide examples to inspire you

The Zapier Blog

But the content style guide needs of an enterprise company working with a large team and freelancers differ vastly from a tightly-knit company growing rapidly. Do the same for your company if you have a large customer success team or sales department to have consistency in customer communication.

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Startup Best Practices 15 - Start With the Why

Tomasz Tunguz

And once Apple has done it, it’s impossible for any competitor to copy the strategy without being regarded as a pretender. Similarly, inside each Moleskine notebook, a small, embossed card tells the buyer that a nearly identical journal captured the creative genius of Vincent van Gogh, Pablo Picasso, and Ernest Hemingway.

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Embattled digital mortgage lender Better.com reveals string of new senior exec hires in ‘rebirth’ attempt

TechCrunch

The embattled startup announced today several new hires of senior executives, including a new chief growth officer and a new head of sales. Steve Riddell has been appointed the company’s new head of sales. Nick Taylor has been appointed head of Better Real Estate, and previously worked at Zillow in sales and strategy and at Modus.

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How to Win Consulting, Board, and Deal Roles with Private Equity and Venture Capital Funds

David Teten VC

Asian Venture Capital Journal (free trial). The expert networks usually don’t value social and management skills, as experts are mainly hired for the knowledge they possess, not for political or sales skills. Ten Networking Strategies to a Seat on the Board. This strategy is even more prevalent in larger deals.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

There are very few truly novel ideas so talking in broad themes certainly wouldn’t give away any grand strategy. Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. It went down like a lead balloon.

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