info small-business-success-understanding-your-market 
Both Sides of the Table
OCTOBER 26, 2014
In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown. It’s like “direct” traffic to your website that seems to magically appear. I have no money?
The Zapier Blog
APRIL 5, 2023
Can your customers tell they're reading something created by your brand without seeing your name? You create better, consistent, and high-quality content for your audience. Your in-house employees and contractors stay on the same page. You likely have other business priorities to look into first.
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TechCrunch
OCTOBER 14, 2022
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Both Sides of the Table
JANUARY 23, 2011
PR isn’t something that can be delegated – The other thing that tech execs often want to do is to delegate the PR to their marketing person. Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent.
David Teten VC
NOVEMBER 18, 2021
One of the first decisions we had to make in setting up our new VC fund, Versatile Venture Capital , was our CRM and marketing technology infrastructure. . We were only paying for Zapier in order to pull business cards into Salesforce. Salesforce) and a marketing platform (e.g., Second, high-quality customer service.
The Zapier Blog
MARCH 28, 2023
As a content marketer, learning that ChatGPT was creating entire SEO articles that sound pretty close to human writing was a bit chilling. In this guide, I'll unpack what AI marketing really means and how you can utilize it to do human-grade work, saving you time and bringing your campaigns to life (artificial life?).
TechCrunch
FEBRUARY 23, 2021
The area is home to a number of investors, successful tech founders and an eager local government. I recently launched a growth equity fund called Clerisy with my amazing business partner Lisa Myers who was most recently a partner at L Catterton, a leader in consumer private equity.
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