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Here’s How to Do PR on a Budget

Both Sides of the Table

In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown. It’s like “direct” traffic to your website that seems to magically appear. When to start PR?

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Elon Musk’s Twitter (now X): Everything you need to know, from layoffs to verification

TechCrunch

The Tesla and SpaceX CEO first announced his bid to buy Twitter in April 2022, zealously driven to rid the platform of spam bots and protect free speech. Welcome to Elon Musk’s Twitter ( now X ), where the rules are made up and the check marks don’t matter. I don’t care about the economics at all.” By October, the platform was his.

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Mistaking performance for competence

TechCrunch

A year or two before launching Actuator, someone on staff floated the idea of my writing a weekly robotics newsletter. Image Credits: : DigitalGlobe via Getty Images But first, a quick note on ProMat: I’m going to ProMat. I balked at the suggestion. Surely, I suggested, we would be struggling to fill the pages by week two.