grow-your-business free-resources-create-pr-plan 
Startup Blogpost
OCTOBER 13, 2023
Many businesses fail to create a strategic marketing and development plan from the start. This plan, which I help my clients develop, requires time and resources. Many owners rush into launches and, three years later, wonder why their business is still only part-time, not growing, or not making many sales.
Entrepreneurs' Organization
AUGUST 19, 2021
As she marks 25 years in business, Renée shared what she’s learned along her entrepreneurial journey. They would never teach this in business school (not that I went to business school!), These lessons are what made the biggest impact on my business. Treat Your Vendors as Partners (and With Kindness).
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Startup Blogpost
FEBRUARY 3, 2023
It is what creates the idealization that the consumer wants to purchase or receive a service from your brand. As a startup, it is the best way to gain traction and create raving fans. Even better if you can convince your early adopters to create their own content (UGC). UGC goes a long way.
Both Sides of the Table
MARCH 25, 2016
Many startup businesses – tech or otherwise – fail. Yet I can’t help thinking there are many predictable failures that come from a lack of basic planning. And there’s this other thing called “gross margin,” which shows the quality of your revenue. Market Size.
Both Sides of the Table
APRIL 4, 2011
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Make them widely available inside the company and share your most important goals with your board. That’s not acceptable.
Y Combinator
OCTOBER 25, 2022
Engineering is typically the function that grows fastest at a scaling startup. When we found product-market fit later that year and started bringing on lots of new customers, instead of spending engineering resources on re-architecturing our platform to scale, we were able to double down on product engineering to accelerate the growth.
Both Sides of the Table
JANUARY 16, 2012
I’ve tried to make this advice as well-rounded and biased free as I can. The sooner you understand that the sooner you can plan your campaign. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. Why buy me?
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