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Our Investment Framework Post-COVID-19

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From taking all aspects of our accelerators digital (including our Demo Day) to rethinking the opportunities of the future, we’ve taken this moment to analyze what innovations can come from this time and new opportunities that arise from our changing environment.

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These 5 strategies made us $10M+ EACH

OkDork

At AppSumo, we’ve tested hundreds of strategies. Today, I’ll be revealing the 5 strategies that made us over $10M EACH. Our original ad on Tim’s site Massive growth opportunities happen when you find things before the market. After the Dropbox giveaway, we realized how powerful this marketing strategy truly was.

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Per Seat or Per Use Pricing: A Framework for Evaluating the Right Strategy for Your Startup

Tomasz Tunguz

Madhavan provided an excellent framework for answering this question, in addition to a multitude of other insights. Many people think of pricing as monetization, but just as important to think through it as an acquisition strategy. Those are some of the chestnuts from the session, and they provide a rough framework.

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4 Benefits of a Branded Podcast and Why Now’s The Time to Launch Yours

Entrepreneurs' Organization

While traditional marketing methods and GTM (go-to-market) motions continue to be used, there’s a new strategy you can tap into — the branded podcast. Branded podcasts give companies the opportunity to connect directly with their audience in an authentic, non-promotional manner. Podcasts have a lot of upside for marketers.

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How to Package and Price Embedded Analytics

This framework explains how application enhancements can extend your product offerings. Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? Brought to you by Logi Analytics.

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14 Methods for Ensuring Accountability Within Startup Teams

Startup Blogpost

From fostering a culture of trust to assigning clear task ownership, explore the diverse strategies and tools in these fourteen responses that can help ensure your team stays on track. They have an opportunity to set realistic expectations for achievable goals. But when you let people make their own decisions, then a few things happen.

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What Customer Demand and Your Startup Balance Sheets Imply about Your Startup's Strategy

Tomasz Tunguz

Among the most useful frameworks I’ve found to manage a company in this era is the 2×2 matrix above. One could argue times like these all good opportunities to adopt a defensive posture: focus on product, limit GTM hiring, and modulate burn. Both are equally viable strategies. Fortune favors the bold.

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