GCUC Blog

Reeves Wiedeman, Author of Billion Dollar Loser

By Stormy McBride On October 5, 2020 In Coworking

Liz Elam interviewed Reeves Wiedeman, contributing editor at New York Magazine and author of Billion Dollar Loser in this exciting episode of the GCUC Podcast. We got the first interview and the story of the rise and fall of WeWork and CEO, Adam Neumann.

Everyone has heard the WeWork story. It has evolved into coworking’s 4 letter word but it is necessary to acknowledge the good along with the bad. With the goal of changing the world, WeWork CEO Adam Neumann set out on a journey to success. The book is a fascinating deep dive into Adam’s journey and why he is who he is. Here are some sound bites to wet your appetite….

We have different ideas of success. I am happy. All the money in the world can’t buy me that.” –Liz Elam, Founder at GCUC

But in mid 2019, Adam discovered with great success comes even greater loss. “The IPO was a symptom of a much broader disease of what went wrong.” -Reeves Wiedeman, Author of Billion Dollar Loser

”That’s a lot of what business is. Getting into a room and convincing people to buy into your vision.” –Reeves Wiedeman, Author of Billion Dollar Loser

“Largely, business owners aren’t jealous, they’re grateful for the path we were led.” -Reeves Wiedeman, Author of Billion Dollar Loser in regards to how the Coworking world views Wework

“This was a much needed wakeup call for the coworking industry. It makes us ask, what kind of economy do we want to build? What do we want to value?” -Liz Elam, Founder at GCUC

WeWork may have lost their way on the ‘Let’s create a better place to work’ path but it is undeniable that WeWork changed the world and facilitated a massive shift in the stale real estate industry.

There are a lot of things we can learn from this and more importantly build with intention, not just for the sake of just building.

Reeves is eager to hear from everyone in the coworking industry so snag your copy of Billion Dollar Loser out on October 20.

Click HERE to listen to the full podcast with Liz Elam and Reeves Wiedeman. It’s juicy!