How and Why to Use Facebook’s Engagement Custom Audience Targeting Feature
Entrepreneurs' Organization
DECEMBER 10, 2017
By Jacob Dayan . Facebook’s audience data and targeting tactics for advertisers are the platform’s biggest moneymakers. For years, the social media platform has given advertisers great ways to expand their reach, allowing brands to build audiences based on user data, page likes, website activity and CRM uploads. The social media juggernaut continues to refine its targeting features, and last year the company rolled out Engagement Custom Audiences.
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