Why All The Innovation Fuss About Ideas? Innovation is More Than That
The difference between amazing ideas and genuine innovation
‘We need more ideas’ Sounds familiar?
I recall being invited to a brainstorming session at an international company last winter.
When we got there, it looked like someone had set up an entire French pastry spread and stocked coffee pots on either side of them!
It was great that everyone knew who would be in the session before we began our conversation; nevertheless, no one could tell me what the session’s subject was beyond the firm’s innovation into the future.
The meeting got underway when they showed us a fascinating video about the ‘future of technology’ followed by a pitch on why innovation was an important factor for the firm.
Then, we were split into groups. I asked my peers if they understood the problem we were solving today?
None did it.
However, at the end of the day, two groups were selected with their ideas for the second face of incubation.
Still don’t understand?
Later, I discovered that none of these concepts became a real product; you may wonder if they still trying. Not they stopped after 6 months.
It’s been a tough few years for businesses, with global and local markets becoming highly saturated. This increased competition has caused people to innovate within their realm as they search for ways to make an impact — but most companies believe that the answer lies in brainstorming new ideas!
According to the Massachusetts Institute Technology experts, innovation can be defined as,
“the process of taking an idea from inception impact.”
This definition captures the essence of innovation and the differences between creativity and innovation.
Our capacity for creativity is amazing, yet we must learn how to apply it effectively.
