How To Take the Guesswork Out of Scaling
Entrepreneurs' Organization
JULY 12, 2023
Why did you buy your toaster? It‘s probably because you wanted toasted bread. You weren’t joining some perfect toast movement. As Harvard Business School professor Clayton Christensen said, “People don’t buy your product or service. They hire it to help them make progress in their life.” You were hiring a toaster to toast bread. That “job” came first; everything else came second.
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