B2FI: Demystifying Software Sales Into Financial Institutions
Andreessen Horowitz
OCTOBER 16, 2023
Selling into financial institutions (FIs) has long been the end goal for many software-oriented fintech businesses. With massive annual technology budgets and scaled distribution, the largest FIs are the ideal end-buyers. However, a fear of long sales cycles, heavy compliance requirements, and opaque organizational structures preclude many early stage founders from pursuing this go-to-market channel.
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