How to determine the ideal type of influencer for your social media campaign
Entrepreneurs' Organization
JULY 20, 2022
Why use different tiers of influencers? In 2021, Statista conducted a global survey among marketing agencies and brands in reference to their marketing strategies. By using a mix of influencers, you open your campaign to reaping the benefits of multiple types of influencers. Mega influencers. Macro influencers.
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