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How to determine the ideal type of influencer for your social media campaign

Entrepreneurs' Organization

Why use different tiers of influencers? In 2021, Statista conducted a global survey among marketing agencies and brands in reference to their marketing strategies. By using a mix of influencers, you open your campaign to reaping the benefits of multiple types of influencers. Mega influencers. Macro influencers.

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Highnote launches a collaboration platform for musicians and podcasters offering voice notes, polls and more

TechCrunch

Might come as a surprise, but the audio world, in large part, uses general-purpose tools to discuss and iterate their files, which is extremely inefficient,” Bradley said. Highnote is free to use, and no download is required. There’s also the option to create polls to prompt the listener with questions at a specific time.

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Orbacam adds music video-making tools to its palm-size musical sequencer

TechCrunch

Appealing to your inner Video Jockey, the Orbacam demo video makes it look easy, adding video filters and effects to your visual creative pursuits. The idea of the Orbacam is to create quick and easy videos that Artiphon refers to as “Musical Selfies.” Orbicam in action. Image Credits: Artiphon. “We

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Meez keeps recipes in one place so chefs can continue whipping up culinary delights

TechCrunch

Colleagues were using everything from the standard Google or Word documents to spreadsheets, but Sharkey wanted a more digital approach. He and his team built Meez to be a collaboration tool, recipe keeper and progression, training and prep tool all rolled into one — Sharkey referred to it as a “Google Drive for chefs.”. Meez software.

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Daily Crunch: Sideloaded apps coming soon to an iPhone near you in iOS 17

TechCrunch

There’s an acronym for this — XaaS, or “everything as a service,” also referred to as “servitization.” Hydrate or die-drate : Hydration brand Cure mixes new funding into its growth plans , Christine reports. Use code “DC” for a 15% discount on an annual subscription! You can sign up here. Big Tech Inc. Manish has more on why.

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This week in AI: Amazon ‘enhances’ reviews with AI while Snap’s goes rogue

TechCrunch

Sounds like a useful feature, no? But some reviewers, whether out of genuine concern for their fellow shopper or an effort to get the creative juices flowing, put time into crafting reviews that not only inform, but entertain. Perhaps for shoppers and sellers. But what about reviewers?

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How to use Google Bard as a research tool

The Zapier Blog

How to use Google Bard The first thing you'll notice when using Google Bard is that it's just…nice to use. It would be impossible for me to list all of Bard's use cases here, and what you'll use it for will almost certainly depend on your role. It's intuitive, with no room for confusion.

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