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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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Connect/Enterprise: Building Products With Generative AI

Andreessen Horowitz

How will creative AI models change our expectations of what we can do with computers? In this first clip, he explains why he thinks generative AI is a major architectural shift in computing, and why it represents an opportunity for startups to get a leg up on incumbents. What’s the scale of the opportunity that AI presents?

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How To Build a Pandemic-Proof Business Plan for 2021

Entrepreneurs' Organization

Clear definitions. With the right remote work plan in place, you can even offer work-from-home opportunities as rewards for hard work or as a company-wide benefit. When setting your vision, initiatives and strategy for 2021, keeping your business open and finding creative ways to bring in revenue will be essential. Practicality.

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Finding North In a New World

Entrepreneurs' Organization

Contributed by Ross Drakes , an entrepreneur and creative director based in Johannesburg, South Africa. Called “Finding North (Again),” it explores emerging trends and how to create opportunity from this period of chaos. . This is an opportunity: How will we adapt and change , to do what we do in a very different world?

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Transforming Visions into Reality: An Interview with Libby Swan, Co-founder/CEO of Axioned

Jason Malki

Dev had a strong desire to establish a services firm that could revolutionize the design and development of creative and user-friendly digital experiences. What excites me about our journey is the opportunity to shape the direction we’re heading and make a significant impact. What is it that excites you about what you’re building?

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7 Hints for Entrepreneurial Success from Hint Water Founder Kara Goldin

Entrepreneurs' Organization

Kalika Yap , an Entrepreneurs’ Organization (EO) member in Los Angeles, California, is founder and CEO of both Citrus Studios , a branding and design agency, and Orange & Bergamot , a creative agency for female founders. That’s not accurate; I definitely had fears. Who is this “ Wonder Woman ”? People have called me fearless.

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Can Company Culture Be Too Strong?

Entrepreneurs' Organization

And there are definitely benefits to having a well-established, healthy culture. This can cause multiple issues, including: Stifled creativity. New and creative ideas may be stifled in favor of ideas that are more in line with the established norms. Encourage creative thinking, dialogue, and responsible risk taking.

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