This new app is helping Gen Z invest in cars, food, video games and other ‘themes’
TechCrunch
SEPTEMBER 29, 2022
That strategy led to the company’s tagline of “Invest in themes, not memes.” The move was in line with its initial go-to-market strategy, which is to target college students, including athletes and non-athletes, with the expectation of making ambassadors out of influential people on campus.
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