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Pitch Perfect: When Competition Meets Collaboration

Entrepreneurs' Organization

As part of our firm’s rebranding strategy for McKenzie Pitch Partners, which was anchored by the publication of founder Hamish McKenzie’s new book, we held an innovative event in New York City that showcased Hamish’s philosophy in action. Honing their strategies and stories with Hamish, both got their best pitches together.

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Strategic Casting: How to Fish For Your Ideal Clients and Employees

Entrepreneurs' Organization

CEOs may resonate with a higher-end content strategy such as white papers, books, or even a branded podcast. Seriously, think about the differences as you create marketing plans that will help you get in front of the right audience. It’s critical to set yourself apart from the competition.

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TechCrunch+ roundup: YC demo days, pitching warm up drills, Kentucky’s Bitcoin miners

TechCrunch

For decades, there were several blocks where angels and VC partners camped out at café tables, taking pitches between lattes. To cut through the noise, he recommends that founders create a “teaser trailer” to share with their network before they begin approaching angels and VCs. How to make a teaser trailer for your startup pitch.

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How to Create a Brand Awareness Strategy That Will Generate Buzz

StartupNation

Here’s the brand story of the vacation rental company, Airbnb: “A trusted community marketing for customers to list, book, and discover unique accommodations for unique travel experiences.” . Encourage early excitement with unique strategies. Leverage new-age social media strategies. Generate a steady stream of content.

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Meet the newest crypto builders from web3 accelerator Alliance DAO’s demo day

TechCrunch

What it does: Decentralized order book for loans. The pitch: Lulo is a DeFi lending infrastructure that aims to utilize order book technology to create a global liquidity layer in a permissionless way. The strategy is staying on top of all the trends so other companies don’t have to,” Ji said. Stage: Seed round.

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How to Develop Your Fund Raising Strategy

Both Sides of the Table

Spend time researching your buyers and not just pitching them. They’re not buying a book on Amazon or shoes on Zappos. Trust doesn’t come from one 45-minute Powerpoint pitch or 30-minute demo. I never suggest that entrepreneurs just randomly pitch VCs. Partners make investment decisions. Meet in person.

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What Mistakes Do VCs Make When Fundraising?

Both Sides of the Table

I counsel first-time VCs (as well as founders) to have mid-funnel strategies to get from first LP meeting to close and to put a disproportionate amount of time into this area (I say more about this on the podcast starting at timecode 27:41). a firm differentiator means that not everyone will buy into your thesis but that’s okay.

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