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All You Need To Know About Cross-Channel Marketing

StartupNation

As a brand, are you already interacting and engaging with your customers via multiple marketing channels? Now, tell us this: Have you also ensured that all of these channels are working in tandem to deliver an integrated and seamless experience to your customers? Great, then you’re already ahead of the curve. Read on to find out.

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How to Establish a Legal, Effective Hiring Process

Entrepreneurs' Organization

Establishing an effective hiring process includes ensuring your business is compliant with all local, state and federal hiring laws—from the job description you post to the final hiring steps. You should be able to prove that you did not discriminate during your hiring process and that everything was fair and above board.

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Nuffsaid’s Paranomos Covers How to Start a Company Using Customer-Led Growth

Jason Malki

What motivated you to launch your startup? Take your time, and focus on hiring a “10” level leader in design and engineering. These are your two most critical functions until customers are begging for your product, at which point you’ll also want to add a “10” marketing, sales, and customer success leader.

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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten VC

In the venture capital/private equity business, investors are B2B microinfluencers. Collectively this allows me to generate enough awareness to keep myself top of mind for my target audience. I agree with Fred Wilson on the value of owning your own platform. This is why I do speak regularly at various conferences.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten VC

But in business, you want a lot of partners. Before you can actually invest, you have to manage your fund. One aspect of management which merits attention is your own cybersecurity, which should not be left until a crisis to address. I use Diigo , a social bookmarking tool, to keep a record of useful websites.

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5 Insurance Policies That Help Your Startup Grow

Entrepreneurs' Organization

Beyond all the usual ingredients for a successful launch, you don’t want to underestimate the value of business insurance as you get started. Below are five business insurance policies that can help your startup get off the ground. Before you sign a commercial lease, know your options and responsibilities.

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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten VC

In the venture capital/private equity business, investors are B2B microinfluencers. The first three tools are only relevant if you’re going to generate significant content yourself: Teten.com , my blog and content marketing strategy. I agree with Fred Wilson on the value of owning your own platform. I host on Hostforweb **.

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