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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

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What Is Grassroots Marketing? – Examples, Pros, & Cons

Feedough

In 2013, the Canadian budget airline WestJet surveyed passengers using interactive life-like screens, which depicted Santa dressed in the airline’s colours, to find out what they would like as Christmas presents. Advertisement What Is Grassroots Marketing? Grassroots Marketing Examples. UNICEF: Likes Don’t Save Lives.

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What Is Undercover Marketing? – Strategies & Examples

Feedough

It is the essence of undercover marketing, where brand awareness takes place in a way most unexpected by the consumers. Advertisement What Is Undercover Marketing? It refers to marketing and advertising products in a less obvious manner, using unconventional tactics. Undercover Marketing Strategies.

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Newsletter: We made Oprah’s holiday list + Micro-robots in the brain

OurCrowd

Armani celebrates virtual Christmas with ByondXR. Armani celebrates virtual Christmas with ByondXR . Jay Steinfeld, OurCrowd investor, Ernst & Young Entrepreneur of the Year and the founder and CEO of Blinds.com before it was acquired by Home Depot, has a few ideas. Startup of the Week: Bionaut micro-robot inside the brain.

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3 Tips for Succeeding at Marriage to Your Business Partner

Entrepreneurs' Organization

Growing up in a household where mom and dad ran a business together gave me a good idea of the challenges and benefits of working with your spouse. When the water pipes freeze and leak on Christmas Day, who’s going to the office? He generates the ideas, and I map out how we will make them happen. You both are.