Themes vs Verticals: How to Stand Out as a VC Building a Thesis
This is going to be BIG.
MAY 16, 2024
This is something I talk about a lot with my VC coaching clients. What if you could draw that same-sized opportunity around a different set of criteria—not a vertical, but a theme that affects multiple verticals? When Roger Ehrenberg set out to professionalize his angel investing into a fund, he used “Data” as the theme.
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