article thumbnail

How to Create a Brand Awareness Strategy That Will Generate Buzz

StartupNation

Once you find your USP, include it in your messaging and share it in your marketing assets like your website, blog and marketing campaigns. You can create content in different formats including blogs, infographics , podcasts, videos, etc. Encourage early excitement with unique strategies. Give a personality to your brand.

article thumbnail

Why You Don’t Want to Miss the MyEO DealExchange DX22 Conference

Entrepreneurs' Organization

The first two MyEO DealExchange conferences in 2018 and 2019 made a significant impact on the members who attended—including a 7-figure investment in Scott Mesh (EO New York)’s company. MyEO DealExchange was formally approved as a MyEO Premier Group in August 2018. and more articles from the EO blog. . So that’s what I did.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Share the mindset of success in EO Accelerator

Entrepreneurs' Organization

In 2018, she moved her business to Charlotte and has seen significant improvements since. The Accelerator programme’s culture is based on three key components: Strict confidentiality: EOA participants share sensitive information such as financials , strategies and weaknesses. and more articles from the EO blog. .

article thumbnail

Snap debuts its fifth cohort of Yellow accelerator startups

TechCrunch

The company invests $150,000 in each Yellow startup for an equity stake as part of the accelerator program, which first launched in 2018. “Snap’s Yellow Accelerator was founded to support mission-driven, creative entrepreneurs who are building at the intersection of creativity and technology,” the company said in a blog post.

article thumbnail

RedHat is acquiring container security company StackRox

TechCrunch

IBM purchased the company in 2018 for a hefty $34 billion and has been leveraging that acquisition as part of a shift to a hybrid cloud strategy under CEO Arvind Krishna. This approach is consistent with IBM’s strategy of supporting multicloud, hybrid environments.

strategy 122
article thumbnail

How I Got a Deal on Shark Tank

Entrepreneurs' Organization

On December 2, 2018, Mitch pitched the company on ABC’s Shark Tank. In January 2018, inspired by an episode of Shark Tank , I checked the show’s audition schedule and saw an open call one week later in Dallas—just a 40-minute drive away from me. I arrived on Monday, 10 September 2018 for the Friday filming. I went all in.

pitching 130
article thumbnail

How We Turned Our Biggest Setback Into an Innovation Opportunity

Entrepreneurs' Organization

It was the beginning of 2018, and my agency had just lost two of our biggest accounts. But the more we dug into the market strategy, the more we realized we needed to do more than change how we marketed our services. But I can trace it all back to that one moment in January 2018. We needed to rebuild how we delivered value.